The Reimagined Nonprofit Leader
From personal to professional, COVID-19 has caused the whole world to shift. No one has been left untouched, especially in the nonprofit sector.
The challenges of the pandemic have been more pronounced for some non-profits than others, however.
Why?
Because so many nonprofits are still stuck conducting business like the “Flintstones rather than the Jetsons!”
It’s unfortunate, but it’s the reality many are facing. They’re still using paper and pen instead of technology.
They’re still highly dependent on face-to-face fundraising, grants, marketing, and branding.
Now more than ever, a functional and revenue generating online business model is critical to their sustainability.
When so many nonprofits are struggling to switch to digital, the organizations that will survive and thrive are the ones I call the “Reimagined Nonprofits.”
They’re the ones that take advantage of technology for marketing and branding, online services, meetings, admin tasks, and more. Plus, these Reimagined Nonprofits are flexible, which means they can easily adapt to changes. This makes them much more resilient.
If you want to be a Reimagined Nonprofit Leader, here are four shifts you need to make right now, so you can pivot your business model sustainably:
- Narrow down your niche audience. We attempt to be “everything to everyone” and that’s a recipe for failure. Be very specific in determining your audience.
- Nail your message in order to monetize your expertise by solving one problem with excellence. When you clearly articulate your message, you will attract your audience and repel those who are not a match.
- Clarify your offer based upon the Value you bring. Don’t determine your price/rates based upon your time. It should always be based upon the Value you bring (e.g., the results you can get)
- Determine the social media platform that your audience resides. Wherever it is, you want to dominate it. This way you become the “go to person” for solving THAT particular problem. This is how you will build your brand authority.
If you want to be a Reimagined Nonprofit Leader, start implementing these four shifts to pivot your program online and generate consistent monthly revenue.
